Vision: To be the most empathetic financial-service organisation
Mission: To fulfil the ongoing family dream and cultivate the ultimate family spirit
Values: Compassion, selflessness, honesty and integrity
Structure: Achieve greatness unrestrained by boundaries, handle matters unrestrained by trivialities
Belief: Be kind and sincere and be a RC family member with integrity and ability
Conduct: Be selfless, be modest, be humble